by Nikola | Jul 23, 2024 | Brand, Communication, Content
12 June 2024 Written by The science of good copy part 2: Make it attractive What’s appeal got to do with it? Science says making your campaign messages more attractive will yield better results. Here’s how. I don’t enjoy cooking. It stresses me out....
by Nikola | Jan 29, 2024 | Brand, Communication
29 January 2024 Written by The science of good copy: why behavioural economics should influence your words Good writing involves a level of creativity. But great writing combines this with science and insights – or behavioural economics – to influence...
by Nikola | Apr 5, 2022 | Blog, Communication, Content
6 Apr 2022 Written by The future of marketing and what it means for your words It seems like we go through a ‘new normal’ every week these days. From new technologies and consumer habits to new channels of communication and ways of connecting. Change can be both...
by Nikola | Oct 20, 2021 | Brand, Communication
20 Oct, 2021 Written by Reignite customer love through empathy It’s not often the whole world shuts down for a minute. When everything turns upside down, empathy is a powerful tool – and paying attention to what you say and how you say it can be the difference...
by Nikola | Mar 29, 2021 | Content
Mar 29, 2021 Written by Value in the right words: How to measure your content’s effectiveness In my past life as a young, inexperienced content marketer, I loathed the inevitable end-of-month reporting meeting with my marketing team. Each time we gathered in the...
