If copywriting didn’t exist as a job, Sara would have had to invent it. A natural wordsmith whose first love was marketing and consumer behaviour, her ability to turn complex ideas and dry subject matter into compelling stories is legendary.

She fearlessly leads the team’s crusade against dull copy and jargon, and enjoys helping people find their own written voice – through tone of voice workshops, and hands-on, tailor-made training.

Top writing tip: use ‘you’ more than ‘we’. It will force you to write from your reader’s perspective.

One thing people don’t know… Sara’s first career was as a retail buyer, where she learned to relentlessly anticipate customer needs. Like writing, it was the ideal blend of commercial thinking and creative energy.

Dannielle enjoys surprising people with the power of words. She understands how important it is to put herself in the reader’s shoes, to craft messages that connect. Interviewing smart and interesting people is a definite job perk, and turning their answers into impactful stories is a fun challenge. 

Dannielle isn’t afraid of feedback – she loves it because it gets her writing closer to the gold. And even though the wheels are always turning, she brings a sense of calm and positivity to the studio as our chief optimist.

Top writing tip: Keep it simple. That’s it!

One thing people don’t know… Dannielle is married to her high-school sweetheart! They were set up by mutual friends when she was 16 years old, so they’ve been together over half their lives.

After a career in professional services consulting, Oyelola stumbled into the world of copywriting by accident. No bruises, no regrets.

For Oyelola, transforming ideas from concept into tangible words with impact is a thrill. One of her favourite parts of the job is getting to know a client, their mission and values. You’ll often hear her say, “People connect with people, not brands.”

Oyelola is quick to listen and slow to speak. She believes in using every word for a purpose – both spoken and written. Want to feel heard? Oyelola’s your person.

Top writing tip: Define your brand voice. It humanises your brand, keeps your messaging consistent and attracts an aligned audience. 

One thing people don’t know… In primary school, Oyelola was part of her school’s Jump Rope For Heart team. Yep, she did the tricks, competed against other teams and toured schools. Don’t ask her to show off her skills though, that was another lifetime ago.

Curious by nature and open to a fault, Nikola is always ready to learn more. She loves the different journeys her writing briefs take her on every day – keeping her brain ticking as she follows her instinct for a story.

Nikola’s deep empathy makes her a versatile writer. A copy chameleon, she’s able to take on a staggering range of brand voices, subjects and audiences. She’s also not afraid to stare a deadline in the face, roll up her sleeves and get sh*t done.

Top writing tip: Write it like you’d say it.

One thing people don’t know…  English is her second language. She was 11 when she came to Australia and started her love-affair with English (and sadly started losing her native tongue, Hungarian).

Her writing career may have started at eight years old with stories about her cat, but these days Anna loves to delve into new topics and turn complicated concepts into clear, meaningful communication. Her background in financial services and health tech copywriting means she’s able to take complex technical information and distil it into enjoyable, compelling copy.

Anna thrives on variety and enjoys the challenge of finding a story in even the most mundane subjects and events. She is always keen to learn and find ways to improve, and she happily takes on whatever is thrown her way.

Top writing tip: Read it aloud after you’ve written it – you’ll be amazed at how many more typos and mistakes you pick up.

One thing people don’t know… One thing people don’t know: Anna moved to Australia from the UK when she was in her 20s. But she also has Canadian citizenship and lived there as a baby and for several years after uni.

Sarah comes from a background in PR and communications with a love of learning. She’s always excited for the next story a brief will uncover. With her beloved clicky keyboard at her fingertips, she’s ready to weave it into a narrative that connects.

Sarah is known for knuckling down and getting started no matter what is thrown at her. She’ll grab a cup of coffee, her trusty notebook, ask all the questions, and dive in. A glass half full gal who’s always ready to jump, she can’t wait to see what she’ll learn next.

Top writing tip: I know they told you not to start a sentence with ‘and’ in school but trust me – it’s a great way to break up long sentences. And who doesn’t love to break a few rules here and there? You go, you rebel!

One thing people don’t know… Sarah used to play in competitive Scottish pipe bands. And was good at it! She worked her way up to the world championships where her band placed in the top ten.