Brand Articles

Reignite customer love through empathy

When ‘normal’ is no longer, how do you get your customers to pay attention? The answer is empathy.

When did sales and marketing stop talking to each other? Here’s how together, they could be an unstoppable engine for growth.

How you say things matters as much as what you say. Avoid common voice pitfalls and define a genuine, consistent tone.

1 May, 2021When did sales and marketing stop talking to each other? As a persuasive copywriter with a marketing degree...

Jan 10, 2021 Over the years, we’ve seen plenty of brand guidelines. Agencies and brand managers love them because they...