Communication Articles

It’s time to stand out

When ‘normal’ is no longer, how do you get your customers to pay attention? The answer is empathy.

Loosen up, mate: how to write like you talk

Formal writing habits are hard to shake. Here are five ways to make your writing sound more like the real you.

This needs work. Now what?

Stacks of edits don’t have to be deflating. Here are some ways to deal with feedback – whether you agree with it or not.

Put yourself in their shoes

What’s in it for your reader? Why should they care? How does this solve a problem for them?