Sharing stories of post-MBA inspiration and success
As a trusted, long-term partner, we’ve helped share many of the amazing stories that have emerged from AGSM’s world-renowned MBA programs.
With more than 17,000 alumni located across 120 countries, The Australian Graduate School of Management (AGSM) at UNSW Business School has helped leaders thrive in a diverse range of industries. We’ve been partnered with AGSM for over six years, telling the stories of their incredible alumni and students.
One of the key voices in the ongoing AGSM tale is the program’s strong alumni network. For years we’ve been working with the communications team at AGSM to tell their alumni’s inspiring stories interview by interview. From shaping the world of ethical AI to empowering and elevating Indigenous leaders and emphasising responsible management, we’ve shown how AGSM guides students from the classroom to the board room and beyond.
By bringing these stories to life, we help differentiate AGSM from its peers. These articles, shared across social media as well as internal newsletters and external media, help attract a diverse mix of domestic and international students to AGSM. (The Sydney lifestyle doesn’t hurt, either.)
We’re proud to be a pillar of AGSM’s content-led marketing plan and look forward to chipping into that 17,000 network for many more years to come.
What we did
- 3 profile articles a month
- Forum attendance and content
- Course announcement content
- Thought leadership
“We use these articles to create social posts, LinkedIn cards, slideshow videos and paid media content – they form a huge part of our content asset matrix. These articles enable us to portray our alumni’s authentic experiences with an international audience.”
– Rhiannon Tout, Events and Communications Coordinator,
UNSW Business School
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