Writing a new chapter
for Sydney’s south
Victoria & George, Kogarah
We know we’ve nailed a property campaign when our words make us want to live there too. Victoria & George, a residential precinct in Sydney’s south, is just one example.
As a neighbourhood, Kogarah has a lot going for it. But not many homebuyers think of it as the ideal blend of urban convenience and bayside lifestyle.
Working with the team at The Property Agency, we took a ‘Broadsheet’ editorial approach to telling that story. Layering profile stories on local baristas, favourite eats and natural trails with personal insights from the architect, we drew readers in to imagine their future at Victoria & George.
What we did
- Brochure copy
- Website copy
“We really see Writers as an extension of our own creative team. They consistently help us shape words and stories that bring substance to our vision. They always go the extra mile with research and insights – and our clients always love the result.”
– Nick Little, Creative Director, The Property Agency
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Unit 2543-53 Bridge Road
Stanmore, NSW 2048
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