Uncovering the ‘why’ behind No Bolt’s operations, we helped the Melbourne manufacturer re-write their sales collateral to put client needs first.
No Bolt is a Melbourne-based group of engineers who thrive on solving complex problems – designing and manufacturing work and access platforms that save lives, and save time. And they’d been doing just that for over 60 years.
But as their strategy evolved, they were having trouble explaining exactly what they did, and what made them different.
We stepped in with a virtual brand messaging workshop, which unpacked the stories behind the brand. We then developed a 3-page cheat sheet of brand messages, covering every aspect from the ‘pitch’ to three core benefits, their services and how they work.
And then we put that copy to work, re-writing No Bolt’s credentials document.
What we did
- Brand messaging workshop
- Brand messaging matrix
- Credentials document