Adding more value to insurance
OnePath teamed up with Writers and Ascender to create more value along their customer journey.
The insurance industry often gets a bad rap for being cold and unwilling to come through at claim time.
OnePath is different. Renowned for supporting customers when they need it most, the insurer wanted to cultivate trust from the moment people take out a new policy – and offer more value on their insurance journey.
With a focus on personalisation, clarity and empathy, we carefully crafted packs to empower OnePath customers to better navigate and understand their policies and instil confidence. We specifically tailored communications to each customer, capturing dozens of variables regarding policy type, digital or print communication, marketing opt-ins, and insurance details such as loadings, indexation and premium type.
What we did
- Print and digital welcome and renewal packs
- Practical, easy to understand policy schedule
“From capturing the complex requirements through client workshops to creating consistent, clear messaging, Writers ensured the audience came first with warm, reassuring language.”
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