by Sara | Nov 27, 2023 | Brand, Communication
27 November 2023 Written by One year on, what have we learned about Generative AI? As ChatGPT blows out its first birthday candle, it’s time to get real about the good, the bad and the ugly of Generative AI tools. When my friend Julie* started a new job in a very...
by Sara | Nov 8, 2023 | Brand, Communication
8 November 2023 Written by The power of storytelling: How a brand narrative can make your message stick As humans, we crave stories. They help us make sense of the world, understand different points of view, and make us feel things. That’s the power of...
by Sarah | Aug 1, 2023 | Brand, Communication
8 August 2023 Written by Confessions of your Gen Z co-worker Gen Z are larger than any other generation, contributing to 20% of the Australian population. And today many have already entered the workforce. Are you ready for us? Back in 2020 – aka the year that...
by Anna | Mar 24, 2023 | Brand, Communication
23 February 2023 Written by Why people, not Google, should be at the heart of your SEO strategy Effective SEO is not just about keywords – it’s about understanding your audience, empathising with them, and tapping into their needs. Welcome to the world of...
by Sarah | Feb 22, 2023 | Brand, Communication
23 February 2023 Written by 5 steps to connect with today’s property buyers Property buyers have different expectations in today’s market. Is your next campaign ready for them? The next generation of homebuyers think differently. They’re not just looking for a...
