by Dannielle | May 14, 2021 | Blog, Communication, Content
14 May, 2021 Content | Copywriting | Tips and Guides Written by Dannielle Loosen up, mate: how to write like you talk Picasso once said, “It took me four years to paint like Raphael, but a lifetime to paint like a child.” While writing like a child might be taking...
by Alex | May 10, 2021 | Blog, Communication, Content
10 May, 2021 Ask a Writer | Content | Copywriter | Tips and Guides Written by Alex This needs work. Now what? How to cope with feedback When you write for a living, whether it’s fiction, journalism or advertising copy, feedback is part of the process. It’s rare for...
by Sara | May 1, 2021 | Brand
1 May, 2021 Content Written by Sara More than ‘pretty pictures’, marketing is a growth engine When did sales and marketing stop talking to each other? As a persuasive copywriter with a marketing degree and sales in my DNA, I’ve always been perplexed by the artificial...
by Nikola | Mar 29, 2021 | Content
Mar 29, 2021 Content | Tips and Guides Written by Nikola Value in the right words: How to measure your content’s effectiveness In my past life as a young, inexperienced content marketer, I loathed the inevitable end-of-month reporting meeting with my marketing team....
by Sara | Jan 10, 2021 | Brand
Jan 10, 2021 Brand | Content Written by Sara You’re the voice Over the years, we’ve seen plenty of brand guidelines. Agencies and brand managers love them because they keep everyone toeing a consistent line with how the brand looks and feels – and prevent Mick...
