This needs work. Now what?

This needs work. Now what?

10 May, 2021 Ask a Writer | Content | Copywriter | Tips and Guides Written by Alex This needs work. Now what? How to cope with feedback  When you write for a living, whether it’s fiction, journalism or advertising copy, feedback is part of the process. It’s rare for...
More than ‘pretty pictures’, marketing is a growth engine

More than ‘pretty pictures’, marketing is a growth engine

1 May, 2021 Content Written by Sara More than ‘pretty pictures’, marketing is a growth engine When did sales and marketing stop talking to each other? As a persuasive copywriter with a marketing degree and sales in my DNA, I’ve always been perplexed by the artificial...
You’re the voice

You’re the voice

Jan 10, 2021 Brand | Content Written by Sara You’re the voice Over the years, we’ve seen plenty of brand guidelines. Agencies and brand managers love them because they keep everyone toeing a consistent line with how the brand looks and feels – and prevent Mick...