Reignite customer love through empathy

Reignite customer love through empathy

20 Oct, 2021 Brand | Communications | Tips and Guides Written by Nikola Reignite customer love through empathy It’s not often the whole world shuts down for a minute. When everything turns upside down, empathy is a powerful tool – and paying attention to what...
This needs work. Now what?

This needs work. Now what?

10 May, 2021 Ask a Writer | Content | Copywriter | Tips and Guides Written by Alex This needs work. Now what? How to cope with feedback  When you write for a living, whether it’s fiction, journalism or advertising copy, feedback is part of the process. It’s rare for...
Put yourself in their shoes

Put yourself in their shoes

Apr 22, 2021 Communication | Empathy | Tips and Guides Written by Sara Put yourself in their shoes Why your copy needs a customer advocate No matter what you’re writing, the words are not the most important thing. The reader is. You can have the best brand story in...