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We’re lucky to work with many talented B2B marketers here. Dannielle chatted with a few of them to uncover their focus 2024. Keep reading to learn the strategies they’ll be using to connect with customers this year.
Behavioural economics (the study of how people make decisions) can make your copy more persuasive and impactful. Nik explains how in this four-part series,
ChatGPT has just celebrated its first birthday. Join Sara as she reflects on the good, the bad and the ugly of AI tools, one year on.
Practical guides >
In today’s market, every business needs to find new ways to connect with the things that really matter to their audience. Whether you’re a busy marketing leader, business owner or agency creative, you’ll be able to put these practical tools and frameworks to work in your business straight away. Co-written by Writers’ Sara Howard and Ascender’s Kate Johnstone, this is your guide to staying relevant in uncertain times.
Property buyers and commercial tenants have new expectations for their homes and workplaces, and in today’s market a traditional formulaic campaign simply won’t cut it. We asked the experts what they plan to do differently. Don’t miss their practical tips and our five rules – and make the most of your next launch.