Confessions of your Gen Z co-worker

Confessions of your Gen Z co-worker

8 August 2023 Written by Sarah Confessions of your Gen Z co-worker Gen Z are larger than any other generation, contributing to 20% of the Australian population. And today many have already entered the workforce. Are you ready for us?   Back in 2020 – aka the year...
5 steps to connect with today’s property buyers

5 steps to connect with today’s property buyers

23 February 2023 Written by Sarah 5 steps to connect with today’s property buyers Property buyers have different expectations in today’s market. Is your next campaign ready for them?   The next generation of homebuyers think differently. They’re not just looking...
AI writers: supervillain or sidekick?

AI writers: supervillain or sidekick?

10 January 2023 Written by Sara AI writers: supervillain or sidekick? My job won’t be replaced by AI. But it might be replaced by people who know how to use AI to write, think and create more effectively. From my very first copywriting project, I have relied on...
Reignite customer love through empathy

Reignite customer love through empathy

20 Oct, 2021 Written by Reignite customer love through empathy It’s not often the whole world shuts down for a minute. When everything turns upside down, empathy is a powerful tool – and paying attention to what you say and how you say it can be the difference...