by Sara | Nov 27, 2023 | Brand, Communication
27 November 2023 Written by Sara One year on, what have we learned about Generative AI? As ChatGPT blows out its first birthday candle, it’s time to get real about the good, the bad and the ugly of Generative AI tools. When my friend Julie* started a new job in a very...
by Sara | Nov 8, 2023 | Brand, Communication
8 November 2023 Written by Sara The power of storytelling: How a brand narrative can make your message stick As humans, we crave stories. They help us make sense of the world, understand different points of view, and make us feel things. That’s the power of...
by Sara | Jan 10, 2023 | Brand, Communication
10 January 2023 Written by Sara AI writers: supervillain or sidekick? My job won’t be replaced by AI. But it might be replaced by people who know how to use AI to write, think and create more effectively. From my very first copywriting project, I have relied on...
by Sara | Dec 6, 2022 | Blog, Communication, Content
06 December 2022 Written by Sara No more buts or zombies – here’s how we’ll do 2023 differently “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness… it was the spring of hope, it was the winter of despair.”...
by Sara | Jun 29, 2022 | Blog, Communication, Content
29 June 2022 Written by Sara Ask the experts: 7 steps to ace that research interview One awesome interview can make all the difference between staring at a blank screen willing inspiration to come, and the words flowing. Here’s how to channel Andrew Denton with your...