by Sara | May 1, 2021 | Brand
1 May, 2021 Content Written by Sara More than ‘pretty pictures’, marketing is a growth engine When did sales and marketing stop talking to each other? As a persuasive copywriter with a marketing degree and sales in my DNA, I’ve always been perplexed by the artificial...
by Sara | Apr 22, 2021 | Communication
Apr 22, 2021 Communication | Empathy | Tips and Guides Written by Sara Put yourself in their shoes Why your copy needs a customer advocate No matter what you’re writing, the words are not the most important thing. The reader is. You can have the best brand story in...
by Sara | Feb 19, 2021 | Blog
May 18, 2021 Ask a Writer Written by Sara Yeah nah… should you start a sentence with but? “When you start a sentence with ‘but’, you negate everything you said before,” the client told me. I was ready to push back. After all, we always say write like you speak and...
by Sara | Jan 10, 2021 | Brand
Jan 10, 2021 Brand | Content Written by Sara You’re the voice Over the years, we’ve seen plenty of brand guidelines. Agencies and brand managers love them because they keep everyone toeing a consistent line with how the brand looks and feels – and prevent Mick...
