by Sara | Sep 4, 2024 | Brand, Communication, Content
4 Sept 2024 Written by The responsible guide to ESG communications Bring sustainable disclosure to life by blending science with storytelling Australia is in the middle of one of the most significant legislated reporting changes in its corporate history. Mandatory...
by Sara | May 6, 2024 | Brand, Communication, Content
29 April 2024 Written by How to write like a thought leader Get your big ideas out of your head and into the hearts and minds of others. Every business has potential thought leaders with wisdom and perspectives to share. And you might be one of them. Thought...
by Sara | Nov 27, 2023 | Brand, Communication
27 November 2023 Written by Sara One year on, what have we learned about Generative AI? As ChatGPT blows out its first birthday candle, it’s time to get real about the good, the bad and the ugly of Generative AI tools. When my friend Julie* started a new job in a very...
by Sara | Nov 8, 2023 | Brand, Communication
8 November 2023 Written by Sara The power of storytelling: How a brand narrative can make your message stick As humans, we crave stories. They help us make sense of the world, understand different points of view, and make us feel things. That’s the power of...
by Sara | Jan 10, 2023 | Brand, Communication
10 January 2023 Written by Sara AI writers: supervillain or sidekick? My job won’t be replaced by AI. But it might be replaced by people who know how to use AI to write, think and create more effectively. From my very first copywriting project, I have relied on...
