AI writers: supervillain or sidekick?

AI writers: supervillain or sidekick?

10 January 2023 Written by Sara AI writers: supervillain or sidekick? My job won’t be replaced by AI. But it might be replaced by people who know how to use AI to write, think and create more effectively. From my very first copywriting project, I have relied on...
More than ‘pretty pictures’, marketing is a growth engine

More than ‘pretty pictures’, marketing is a growth engine

1 May, 2021 Written by Sara More than ‘pretty pictures’, marketing is a growth engine When did sales and marketing stop talking to each other? As a persuasive copywriter with a marketing degree and sales in my DNA, I’ve always been perplexed by the artificial siloes I...