More than ‘pretty pictures’, marketing is a growth engine

More than ‘pretty pictures’, marketing is a growth engine

1 May, 2021 Content Written by Sara More than ‘pretty pictures’, marketing is a growth engine When did sales and marketing stop talking to each other? As a persuasive copywriter with a marketing degree and sales in my DNA, I’ve always been perplexed by the artificial...
Put yourself in their shoes

Put yourself in their shoes

Apr 22, 2021 Communication | Empathy | Tips and Guides Written by Sara Put yourself in their shoes Why your copy needs a customer advocate No matter what you’re writing, the words are not the most important thing. The reader is. You can have the best brand story in...
Yeah nah… should you start a sentence with but?

Yeah nah… should you start a sentence with but?

May 18, 2021 Ask a Writer Written by Sara Yeah nah… should you start a sentence with but? “When you start a sentence with ‘but’, you negate everything you said before,” the client told me. I was ready to push back. After all, we always say write like you speak and...
You’re the voice

You’re the voice

Jan 10, 2021 Brand | Content Written by Sara You’re the voice Over the years, we’ve seen plenty of brand guidelines. Agencies and brand managers love them because they keep everyone toeing a consistent line with how the brand looks and feels – and prevent Mick...