by Sara | Jun 29, 2022 | Blog, Communication, Content
29 June 2022 Communications | Content | Team | Tips and Guides Written by Sara Ask the experts: 7 steps to ace that research interview One awesome interview can make all the difference between staring at a blank screen willing inspiration to come, and the words...
by Sara | Nov 1, 2021 | Blog, Communication, Content
1 Nov, 2021 Communications | Content | Tips and Guides Written by Sara Finding flow (and why I don’t answer your calls) Getting into flow is the high point of my day. Unfortunately, it’s increasingly hijacked by the reality of working in the COVID era – so here’s how...
by Sara | May 1, 2021 | Brand
1 May, 2021 Content Written by Sara More than ‘pretty pictures’, marketing is a growth engine When did sales and marketing stop talking to each other? As a persuasive copywriter with a marketing degree and sales in my DNA, I’ve always been perplexed by the artificial...
by Sara | Apr 22, 2021 | Communication
Apr 22, 2021 Communication | Empathy | Tips and Guides Written by Sara Put yourself in their shoes Why your copy needs a customer advocate No matter what you’re writing, the words are not the most important thing. The reader is. You can have the best brand story in...
by Sara | Feb 19, 2021 | Blog
May 18, 2021 Ask a Writer Written by Sara Yeah nah… should you start a sentence with but? “When you start a sentence with ‘but’, you negate everything you said before,” the client told me. I was ready to push back. After all, we always say write like you speak and...
