by Sara | Jan 10, 2023 | Brand, Communication
10 January 2023 Written by AI writers: supervillain or sidekick? My job won’t be replaced by AI. But it might be replaced by people who know how to use AI to write, think and create more effectively. From my very first copywriting project, I have relied on AI-enabled...
by Sara | Dec 6, 2022 | Blog, Communication, Content
06 December 2022 Written by No more buts or zombies – here’s how we’ll do 2023 differently “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness… it was the spring of hope, it was the winter of despair.”...
by Sara | Jun 29, 2022 | Blog, Communication, Content
29 June 2022 Written by Sara Ask the experts: 7 steps to ace that research interview One awesome interview can make all the difference between staring at a blank screen willing inspiration to come, and the words flowing. Here’s how to channel Andrew Denton with your...
by Sara | Nov 1, 2021 | Blog, Communication, Content
1 Nov, 2021 Written by Sara Finding flow (and why I don’t answer your calls) Getting into flow is the high point of my day. Unfortunately, it’s increasingly hijacked by the reality of working in the COVID era – so here’s how I’m dealing with it. As I try to write...
by Sara | May 1, 2021 | Brand
1 May, 2021 Written by Sara More than ‘pretty pictures’, marketing is a growth engine When did sales and marketing stop talking to each other? As a persuasive copywriter with a marketing degree and sales in my DNA, I’ve always been perplexed by the artificial siloes I...
