W. Insider
What we’ve been thinking, talking and reading about lately… and a few tips and tricks we’ve learned during the Writers journey.

Value in the right words: How to measure your content’s effectiveness
If you’re not clear on what you’re trying to achieve, how can you produce an engaging piece of content?

Yeah nah… should you start a sentence with but?
Does using ‘but’ negate everything you just said… or open the door to an alternate view? Here’s some pros and cons.

You’re the voice
How you say things matters as much as what you say. Avoid common voice pitfalls and define a genuine, consistent tone.
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