by Sara | May 1, 2021 | Brand
1 May, 2021 Written by Sara More than ‘pretty pictures’, marketing is a growth engine When did sales and marketing stop talking to each other? As a persuasive copywriter with a marketing degree and sales in my DNA, I’ve always been perplexed by the artificial siloes I...
by Sara | Apr 22, 2021 | Communication
Apr 22, 2021 Written by Sara Put yourself in their shoes Why your copy needs a customer advocate No matter what you’re writing, the words are not the most important thing. The reader is. You can have the best brand story in the world, but if nobody’s listening you’re...
by Sara | Feb 19, 2021 | Blog
May 18, 2021 Written by Sara Yeah nah… should you start a sentence with but? “When you start a sentence with ‘but’, you negate everything you said before,” the client told me. I was ready to push back. After all, we always say write like you speak and that’s how we...
by Sara | Jan 10, 2021 | Brand
Jan 10, 2021 Written by Sara You’re the voice Over the years, we’ve seen plenty of brand guidelines. Agencies and brand managers love them because they keep everyone toeing a consistent line with how the brand looks and feels – and prevent Mick in sales from...
