by Sara | Jan 10, 2023 | Brand, Communication
10 January 2023 Written by AI writers: supervillain or sidekick? My job won’t be replaced by AI. But it might be replaced by people who know how to use AI to write, think and create more effectively. From my very first copywriting project, I have relied on AI-enabled...
by Nikola | Oct 20, 2021 | Brand, Communication
20 Oct, 2021 Written by Nikola Reignite customer love through empathy It’s not often the whole world shuts down for a minute. When everything turns upside down, empathy is a powerful tool – and paying attention to what you say and how you say it can be the...
by Sara | Jan 10, 2021 | Brand
Jan 10, 2021 Written by Sara You’re the voice Over the years, we’ve seen plenty of brand guidelines. Agencies and brand managers love them because they keep everyone toeing a consistent line with how the brand looks and feels – and prevent Mick in sales from...
