by Alex | May 10, 2021 | Blog, Communication, Content
10 May, 2021 Written by This needs work. Now what? How to cope with feedback When you write for a living, whether it’s fiction, journalism or advertising copy, feedback is part of the process. It’s rare for any first draft to be perfect, but let’s be honest: getting...
by Sara | May 1, 2021 | Brand
1 May, 2021 Written by Sara More than ‘pretty pictures’, marketing is a growth engine When did sales and marketing stop talking to each other? As a persuasive copywriter with a marketing degree and sales in my DNA, I’ve always been perplexed by the artificial siloes I...
by Nikola | Mar 29, 2021 | Content
Mar 29, 2021 Written by Value in the right words: How to measure your content’s effectiveness In my past life as a young, inexperienced content marketer, I loathed the inevitable end-of-month reporting meeting with my marketing team. Each time we gathered in the...
by Sara | Jan 10, 2021 | Brand
Jan 10, 2021 Written by Sara You’re the voice Over the years, we’ve seen plenty of brand guidelines. Agencies and brand managers love them because they keep everyone toeing a consistent line with how the brand looks and feels – and prevent Mick in sales from...
