by Sara | Nov 1, 2021 | Blog, Communication, Content
1 Nov, 2021 Written by Finding flow (and why I don’t answer your calls) Getting into flow is the high point of my day. Unfortunately, it’s increasingly hijacked by the reality of working in the COVID era – so here’s how I’m dealing with it. As I try to write this, a...
by Nikola | Oct 20, 2021 | Brand, Communication
20 Oct, 2021 Written by Nikola Reignite customer love through empathy It’s not often the whole world shuts down for a minute. When everything turns upside down, empathy is a powerful tool – and paying attention to what you say and how you say it can be the...
by Dannielle | May 14, 2021 | Blog, Communication, Content
14 May, 2021 Written by Loosen up, mate: how to write like you talk Picasso once said, “It took me four years to paint like Raphael, but a lifetime to paint like a child.” While writing like a child might be taking things too far, a common nugget of writing wisdom is...
by Alex | May 10, 2021 | Blog, Communication, Content
10 May, 2021 Written by This needs work. Now what? How to cope with feedback When you write for a living, whether it’s fiction, journalism or advertising copy, feedback is part of the process. It’s rare for any first draft to be perfect, but let’s be honest: getting...
by Sara | Apr 22, 2021 | Communication
Apr 22, 2021 Written by Sara Put yourself in their shoes Why your copy needs a customer advocate No matter what you’re writing, the words are not the most important thing. The reader is. You can have the best brand story in the world, but if nobody’s listening you’re...
